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Product Intelligence Snapshot
Cost of Goods vs Cost of Carbon

Blueberry Pie

Every pie leaves the bakery carrying two bills: the dollars on the purchase invoice, and the carbon baked into the recipe. This review sets them side by side.

COST OF GOODS
$4.28materials / pie
COST OF CARBON
1.82kgCO2e / pie
Illustrative example based on representative industry data. 20,000 units a year Cradle-to-shelf
Fresh blueberry pie
01 · The Premise

One pie. Two ledgers.

Procurement tracks the invoice to the cent. The carbon ledger usually goes unread. Both are added up here, on the same 20,000-pie production year.

THE INVOICE · COST OF GOODS
$85,600
Per pie $4.28
THE CARBON ACCOUNT · COST OF CARBON
36.35 t
Per pie 1.82 kgCO2e
10-inch pie · 1 kg net
Cradle-to-consumer (B2C)
17 across 6 countries
Do the two ledgers agree?
02 · Cost of Goods

Where the money goes.

Every pie carries $4.28 in materials, about $85,600 a year at current volume. Split by category, blueberries + dairy & fats are well over half of every dollar.

Traditional procurement excels at understanding spend. But spend only tells half the story.
03 · Cost of Carbon

Where the carbon goes.

The 1.82 kgCO2e per pie, split two ways: by life-cycle stage, and by the ingredients that drive it. Raw materials carry more than three-quarters of the footprint.

1.82 KGCO2E / KG
Raw materials  77% Transportation  9% Processing  9% Distribution & storage  5%
04 · The Misalignment

The two ledgers disagree.

Share of spend against share of carbon, category by category. If money and carbon tracked together, every pair would match. They do not.

Share of spend Share of carbon carbon = raw materials + inbound transport (86% of footprint)
The headline. Blueberries and packaging account for 57% of spend but only 37% of emissions.. The remaining categories account for just 43% of spend while driving 63% of the footprint. Reducing cost and reducing carbon are not the same job.
05 · Carbon Intensity of Spend

Not every dollar is equal.

How much carbon rides along with each dollar spent. Carbon intensity per procurement dollar varied more than 3x across ingredient categories.

The carbon-dense dollars. A dollar of egg, flour, sugar or dairy buys two to three times the carbon of a dollar of blueberries or packaging.
06 · A Worked Example

A tale of two blueberries.

The same fruit, in the same pie, from two origins. The cheaper berry carries the heavier carbon, and the gap is almost entirely freight.

CANADIAN · NOVA SCOTIA & QUÉBEC
Local growers
Purchase price$1.67 / pie
Total Blueberry Emissions0.13 kgCO2e / pie
Transport modeRoad
Blueberry Transport emissions0.009 kgCO2e / pie
IMPORTED · ATACAMA, CHILE
Hortifrut
Purchase price$1.62 / pie
Total Blueberry Emissions0.164 kgCO2e / pie
Transport modeRoad-sea-road
Blueberry Transport emissions0.039 kgCO2e / pie
Canada: ~600–1,100 km road
Chile: ~9,800 km sea leg
Road · Canada (~600–1,100 km)
Road–sea–road · Chile via Atlantic
Canada transport / pie
0.009 kgCO2e
Chile transport / pie
0.039 kgCO2e
Freight increase
+0.03 kgCO2e · 4.3×
The trade-off. Chilean blueberries are only 3% cheaper than locally sourced Canadian blueberries, but they increase the carbon footprint of this ingredient by 26%. Transportation emissions are the largest contributor to this difference, with shipments from Chile generating 4.3× more transport-related emissions. While the imported option offers modest cost savings today, it also carries a significantly higher environmental impact, greater supply chain complexity, and 4.3× greater exposure to fuel-related cost pressures. Small changes in transportation costs could quickly erode the current price advantage.
10 · What the Carbon Bill Tells You

What to take away.

01
Money and carbon do not line up
02
The carbon-dense dollars are dairy, flour, sugar and egg
03
The cheaper import is the expensive carbon choice and embeds risk
04
Product carbon intelligence enables smarter sourcing decisions
CarbonOne · Product Carbon Intelligence

Product Carbon Intelligence enables:

Procurement Teams
Identify low-carbon sourcing opportunities and cost vs carbon tradeoffs before purchase decisions are made.
Product Teams
Optimize product development, formulation and packaging with both cost and carbon in mind.
Sustainability Teams
Move beyond reporting to operational action to accelerate decarbonization.
Commercial Teams
Support customer conversations with credible product intelligence.

Carbon reporting tells you what happened.

Carbon intelligence helps shape what happens next.